creative biz wow

Stop Wasting Your Time with Social Media

http://www.ducttapemarketing.com/blog/2009/11/23/stop-wasting-your-time-with-social-media/

In the search-powered, information overload, social media world we now live in, a marketing strategy is no more or less important than it ever was, it’s just more apparent when you lack one. Marketing fundamentals don’t really change, only the platforms and tactics have new names.

Strategy before tactics looks like this

1) Clearly define who makes an ideal customer for your business – there are lots of ways to say this – who do you want to work with, who are you most equipped to get a result for, what kind of problem does an ideal customer need to display to prove you can help them, what behaviors, attitudes, fears and needs are you most ready to address?

2) Clearly communicate in very simple terms so way that you, your product, your service, your experience, your packaging, your guarantee, your people, your process is different in a way that really is different (good customer service is not it) in a way that matters to your ideal customer.

3) Boil this difference down into a word or two, like fast, practical, fun, whimsical, or posh and make certain that every tactic, every communication, every tweet conveys that word. If you can’t do this, even if you have to change everything about your current business to do so, don’t expect to generate much momentum on or offline.

I know conversation’s surrounding marketing strategy aren’t as sexy as talking about the next twitter advancement, but this is the harsh reality that is marketing – social or not!